Puma’s South African flagship, located on the corner of De Korte and Melle streets in the heart of Braam’s new-look central retail node, was the first-ever international brand to open a stand-alone store on a Johannesburg city centre street since the city’s founding in 1886. Since its opening in 2012, Puma has set the Braam retail scene alight with its ongoing activations and experiences including the ground-breaking Puma Social Club (2012-2013) and Puma Select Sessions (one of SA’s two Puma Select concept stores is located off a back-of-house courtyard, where you’ll find the Puma-inspired Dasslers café).
