Opening in its Braam store in 2018, Relay won that year’s “best store retail design” category in the prestigious South African Council of Shopping Centres Retail Design and Development Awards, clinching the award for its owners (TFG) and design company (Design Partnership). First established in 1986, Relay has since evolved into one of South Africa’s definitive go-to denim bars, featuring a massive range of branded men’s denim, streetwear, footgear and accessories. Free Wi-Fi, regular events and a mezzanine chill space overlooking the store round out the retail experience.
